Website Analytics

Website Analytics



Website analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

However, Website analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Website analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Website analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

REACH US

Talk to our experts!

How We Work

Website analytics is a three-tiered data delivery and analysis service for small and big businesses. The first is the data itself, as it measures the traffic, page views, clicks and more for both your website and for your direct competition. The second is what you do with that data, or how you are able to take the information gathered via these services and apply it to your customers, whether new or existing, to make their experience meaningful and better. And the final tier is how it all circles back together to meet your overarching business objectives, not just online but offline as well. Data by itself is a great way to see how you are performing, but without applying what you've learned, it has little use.

Website Analytics Services

A web analytics service is an application or agency that performs data collection, then lets you view and analyze the information. Most services will allow the marketer or webmaster to see detailed charts, graphs, and visualizations of the data about their web users, often in real time.

Backing up reports and conclusions with enough data

The website analytics service you choose should not only be able to tell you if you have met your website goals and sales target, but they should also be able to help you work on your KPIs.


There should be no superficial reports containing only data

New website owners often make the mistake of believing that page view, visits, and top source reports are enough. However, you need something more in-depth and specific to learn about the reasons for the decrease in organic traffic.

The data on every report should be coupled with insights

Apart from providing you with the numbers on the traffic reports and top view reports, your website analytics team should provide you with relevant data that shows which parts of your website is highly successful.

>